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PLMA’s 2026 Private Label Trade Show Slated for Nov. 15-17 in Chicago

This year’s theme is Store Brands Marketplace with keynote speakers from Target and Ahold.

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By: Melissa Meisel

The Private Label Manufacturers Association (PLMA) is gearing up for its 2026 Private Label Trade Show on Nov. 15-17 at the Donald E. Stephens Convention Center in Chicago.

This year’s theme, “Store Brands Marketplace,” is a nod to the thousands of retailers, manufacturers and sourcing partners assembling over two days to curate products and restock and expand store brand programs in all formats, organizers said.

Store Brand Expansion

Store brands have evolved from simply occupying shelf space to becoming powerful, innovative brands that compete head-to-head with national brands, reaching a record $282.8 billion in US retail outlets. As retailers and manufacturers continue to collaborate to deliver high-quality, relevant, and innovative products to consumers, store brands are increasingly shaping the future of retail.

Keynote speakers include John Conlin, senior vice president of merchandising, food & beverage at Target and Abby Cook, senior vice president of Own Brands for Ahold Delhaize USA.

“This is a rare opportunity to hear directly from top retail executives leading their companies’ own brand strategies,” said Peggy Davies, PLMA president. “We’re looking forward to their insights into how strong retailer-supplier collaboration supports the evolution of their brands and creates opportunities for continued growth.”

Go here to learn more about this event.

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